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      <image:title>Portfolio - BedMart - Email Marketing</image:title>
      <image:caption>I evolved BedMart’s email marketing strategy to provide additional customer touch points, Intitially they only sent one email per sale, a welcome coupon, and the occasional announcement. I created their welcome and post purpose series. In addition, their promotional emails now are more customized based on consumer engagement and needs.</image:caption>
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      <image:title>Portfolio - BedMart - Social Media Management</image:title>
      <image:caption>I manage all of BedMart’s social media accounts, including content creation, planning, and strategy. The goal is to increase brand awareness, store traffic, and online sales. I also oversee all paid social advertising. I have also manage the accounts for their supporting brands, Parklane and Mind’s Eye Interiors. Instagram | Pinterest | Facebook | Linkedin</image:caption>
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      <image:title>Portfolio - BedMart - E-Commerce Website</image:title>
      <image:caption>I helped with the creation and strategy for BedMart’s new website. BedMart wanted to build a new e-comm focused website that would complement their in-store experience. I spearheaded the content creation, building out web pages, and coordinated all the discussions with the supporting vendors. Post launch, I help with content creation, website maintenance, driving traffic, and exploring additional optimization opportunities.</image:caption>
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      <image:title>Portfolio - BedMart - Promotion Planning</image:title>
      <image:caption>For every promotion, I work with Merchandising, Supply Chain, and Manufacturers to decide on products and key focuses for the event. I work with our Graphic Designer to develop all customer-facing materials, including commercials, digital assets, signage, print ads, and more. I also create internal materials for the sales team, including one sheets and product breakdowns. Highlight: Have seen consistent YOY sales growth</image:caption>
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    <loc>https://www.ivannatucker.com/portfolio/sagacity-media</loc>
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    <priority>0.5</priority>
    <lastmod>2022-03-29</lastmod>
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      <image:title>Portfolio - SagaCity Media - Love Wins Texas/California</image:title>
      <image:caption>I helped plan the distribution strategy for the launch of SagaCity’s two new LGBT wedding magazines. I built new relationships with local businesses to carry the publication. In addition, I managed all the assets for promotions and partner publications.</image:caption>
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      <image:title>Portfolio - SagaCity Media - Digital Subscription Launch</image:title>
      <image:caption>I crafted the digital subscription launch strategy for multiple publications which has led to increased ad revenue and subscription sales for the publications. It is now a valuable aspect of their business.</image:caption>
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    <loc>https://www.ivannatucker.com/portfolio/newsbeat-social</loc>
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    <lastmod>2022-03-17</lastmod>
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    <loc>https://www.ivannatucker.com/portfolio/beckoning-blooms</loc>
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    <lastmod>2022-03-29</lastmod>
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      <image:title>Portfolio - Beckoning Blooms</image:title>
      <image:caption>Non-Profit Give Back Program Brenna, Beckoning Bloom’s owner, came to me looking for ways to differentiate her business from competitors and better connect her business to her passion for giving back. After much back and forth, we created a Non-Profit Give Back option which allows her clients to pick a nonprofit to donate a portion of their retainer to.</image:caption>
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    <loc>https://www.ivannatucker.com/portfolio/juliettes-house</loc>
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    <lastmod>2022-03-17</lastmod>
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    <loc>https://www.ivannatucker.com/portfolio/oregon-public-broadcasting</loc>
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    <lastmod>2022-03-17</lastmod>
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    <lastmod>2022-03-17</lastmod>
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      <image:title>Portfolio - Torrid</image:title>
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    <loc>https://www.ivannatucker.com/contact</loc>
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    <lastmod>2022-03-10</lastmod>
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